CLEARFIELD: The Clearfield County Recreation and Tourism Authority (CCRTA) voted Wednesday to acquire a downtown Clearfield property that will soon become the new headquarters for Visit Clearfield County.

The authority approved the $205,000 purchase of the former Tangled Salon building at 16 North Second Street. The site will house the tourism agency’s offices and serve as an expanded welcome center aimed at strengthening visitor engagement.

Visit Clearfield County currently operates out of leased space at 208 Plaza Drive, where it has been located for more than ten years. Leaders say relocating to a permanent, centrally located downtown property aligns with their long-term strategy to enhance visibility and better serve both visitors and local businesses.

A Strategic Downtown Presence

According to Executive Director Collin Norman, research played a significant role in the decision to move operations into the heart of Clearfield.

“Data shows that downtown Clearfield attracts nearly 80,000 visitors annually,” Norman said. “Positioning ourselves right in the center of that activity allows us to meet visitors where they are and connect them to attractions, events, and businesses throughout the county.”

Norman emphasized that the move is not only about convenience for tourists, but also about deeper community partnerships.

“This location gives us the opportunity to build stronger relationships with guests while also supporting downtown merchants and events. We want to serve as a central hub for information and resources that benefit the entire county,” he said.

From Renting To Investing

The transition from leased office space to property ownership reflects what officials describe as a commitment to responsible financial management.

“We have an obligation to be careful stewards of the tax dollars entrusted to us,” Norman said. “Investing in a permanent facility is a responsible, long-term decision that keeps those resources working within the community.”

The new welcome center will also support Visit Clearfield County’s broader rebranding efforts and updated strategic plan focused on increasing tourism and expanding economic impact.

Tourism currently generates an estimated $160 million annually in economic activity across Clearfield County. Norman noted that while that figure is significant, the organization believes there is room for continued growth.

What’s Next

Plans for renovations and a formal grand opening will be shared at a later date, officials said.

The purchase marks a notable step in reshaping how Clearfield County presents itself to visitors — placing tourism leadership squarely in the center of downtown activity and signaling continued investment in the region’s economic future.